Data protection is ensuring that the data in question remains authentic and inaccessible if specific authorisation is not granted by the owner of the data. It should be of utmost importance to anyone who spends their time surfing the World Wide Web.
It ensures the privacy of all data which implies an additional wall for the security of your data as well.
With data protection, your data is safe against-
1. Unauthorised sharing and sale
This can be dangerous for some and a nuisance for everybody. You do not like those telemarketing calls nor the spam emails or shady text messages. It could be extremely dangerous if your address, work data or bank details are shared with people or organisations that have no prior business with you.
Data brokers are constantly looking for more and more information to sell. Organisations obtain a hefty amount in return of giving away the data in their database. This is how many agencies know your phone number, your gender, your name and even what you like online and buy.
2. Unethical hacking
Hackers get inside loosely secured portals with ease, taking away all the information. Hackers use this data to manipulate, to blackmail or to sell on the dark web black market. If you research you’ll find that personal details like account passwords, credit card numbers, names, social security numbers of many individuals are available for purchase on the dark side of the internet. This will lead to identity thefts, financial losses and can even create life-threatening situations for many individuals and well as many business concerns.
Hackers can not only steal your data to sell it but to tarnish your reputation and dignity as well. Once they get inside your account they can publicise sensitive information about you and also commit acts under your name that flush your good reputation down the drain.
3. Tampering and manipulation
When your data is not protected it is available for many entities that crawl all over the internet. Your information can be manipulated against your wishes to aid the nuisances created by many people.This can also lead to the creation of fake identities that commit crimes and can be traced back to your account or details. The possibilities of crime when data is manipulated or tampered with are endless.Along with the aboriginal tactics new technology is giving birth to new ways that will compromise your data security. One such technology that has grown extremely common is bots.
A bot is an application that is pre-programmed to perform automated tasks, mostly aiming to abolish or replace the recurring human tasks. This technology, which is basically an intangible robot, is now being utilised by almost every online portal, from social media to shopping to banking to entertainment. All sectors are actively trying to integrate bot technology into their business channels. The utilisation of bot technology is increasing day by day, one cannot go online without having interacted with a bot at all. In fact, it is almost impossible to not have an encounter with a bot in a day.
Chatbots the most commonly appearing type of bot and one of the types of bots that has the most diversified applications. They are everywhere. They are specifically programmed to carry our conversation with the user as if they were humans and not bots. Bots are everywhere. When you use social media they have bots for help centres and text messaging, a pseudo entity that converses with the user. Online shopping portals use bots for the completion of the payment process, selection process, customer services, etc.
There are certain internet bots that work based on an “algorithm” and you brush past them on the internet every day. They decide which video ranks first on sites like youtube, they decide which links are to be in the top ranks in the search engines, they are the reason behind why you see certain accounts or specific types of internet posts and links in the suggestions area of the platforms that you use.
These bots surveil your activities in the areas of the internet that they have access to and thus “learn” from it and only bring up relevant information accordingly. This is why when you search for something on a search engine in a matter of minutes you see ads of products related to what you searched for on the portals that you are using.
AI bots crawl the internet and keep a keen eye over your activity.
They are present anywhere where there is an internet connection required.
- The smart speakers that you use in your homes are connected to the internet and act on voice commands, which means that they hear all the sounds around them, most ask for permission to store your data to provide you with better suggestions and user experience.
- Bots in the health sector scan all the data related to your health and record it. Fitness trackers scan and store information about your day-to-day physical activities, they know when you are asleep and when you wake up, they even have all your location details.
- E-commerce and banking applications that utilise bots have all your financial details, all payments, income, codes and numbers. The database knows it all.
- The applications that utilise your camera can see a lot and can gain a lot of information about you and your surroundings and store it in their database.
But every coin has a flip side and every boon is somewhere a bane. In this era where technology is the core and bots are everywhere from your homes to phones to vehicles to workplaces to shopping centres and anywhere else imaginable. This boon has turned this era into an era dominated by bots and other advanced technology.
Where on one side your life gets easier, the amount of effort needed for a task is reduced. On the other side your privacy is compromised…
Everything you speak around a smart speaker is recorded, everything you search for is recorded, your conversations are stored, the data you upload is scanned and analysed. Nothing is private anymore.
The privacy that we think we have is as fickle as water. It moulds around the requirements of the providers and you think it is moulded for you. When you want no one to be able to peep into your private data you store it online behind strong passwords and you do not realise that the provider that hosts your data can peep into it anytime. In fact, most providers already do with their services that correct your language, segregate your pictures according to who is in them, marking emails as important based on your activity…
Nothing is hidden from the providers and bots only make it easier for them to read, analyse and store your data into their database.
Over the years we have learned that the security of their databases is not invincible. Billions of accounts have been hit with data breaches and data of billions has been lost. Bots are used to store your data but what is stopping the malicious organisations and people all over the globe from using the same tech against you?
The same bots used to make tasks easier, to communicate better can be turned into “Zombies” that do the bidding of the hackers, spreading viruses and malware like confetti. Bots used by companies to provide you with better suggestions can be used by them to stalk you…
In the era of bots, you need to tighten the security and make sure that the host of your storage space provides you with absolute data privacy and data protection. You need a host that does not monetise your information behind the curtain of pseudo data privacy. A host like Houm, that not only actively works to keep your data secure but keeps its own eye away from your data. Host that does not peep into your conversations. Host that does not make your data vulnerable in shared spaces but lets you have your own space on the internet.