Data-ownership-digital-home

A home is hardly a place, it is a feeling. A home makes you feel safe and free. 

A home is your safe haven. 

Home is the space where you grew up, where your family resides and where your memories live and come to life.

Before modern technology, everything was done in hardcopies. Communication meant talking face to face, through handwritten letters or long-awaited landline calls, saving memories meant searing the events in your mind while keeping the trinkets and pictures safely inside heavy trunks for years and family was always in the next room. But all of us grew apart for so many reasons and are now trying to make sense of the distance and newness.

Times changed, families grew apart, keeping hard copies secure became harder and harder, memories became digital files.

With technology, you communicate with your family, store your memories, save your files and so on. There was a time when all of this happened in the same space but now? All tasks are carried out through the same devices yet everything has a different space. Not only are you probably away from your home but the one thing in life that was supposed to give you a sense of home works in bits and pieces scattered all over the electronic gadget. It is an arduous task to carry out everything that makes you feel like you still have a safe haven.

But what if you had a home that is available wherever you are and not just any gimmick that makes you feel closer to home. A single process via the technology that makes sure you can get the best of all applications in a single place. Where you can not only store all sorts of assets but in the digitised form and where you can hold private conversations while being miles and miles apart.

A place over the world wide web which you can call home or as we like to say Houm. A space in the virtual plane that you legally own and control. 

Wouldn’t it be nice if you could have a digital home?

A digital home where you get absolute rights like your home on earth.

If you had a digital home you could legally own it and everything inside it. Meaning that not only would you own a kind of “land” on the global web but you would also own anything you rightfully put inside it. But unlike the real world, nobody would be able to peep inside and stalk you through your windows.

As much as you want to avoid the stench of the rotten privacy that you get over various platforms, you cannot. Under the banner of free services and on a golden platter of seamless user-interface what you keep on ignoring is how you sign away the privacy and security of your data and your information. The providers have all the rights over our data and they can use it as they please as long as they do not specifically violate any guidelines that they agreed to.

They stalk you and sell information about your activities turning the spotless “privacy” into nothing but a sham. 

Data security is a combination of privacy and protection. Data that is private is protected under various terms and conditions thus, ensuring that the data remains secure. If the data fails to remain private, which is usually the first step, how can the data be protected and in turn be secure?

In reality, if proper methods are not applied for keeping your data private then it is basically public, where anyone just has to take a few extra measures to access it.

Even when you think “my data is mundane and not important”, you are being nothing but ignorant. If parts of your personal information are open to the public eye, it means that a person with malicious intent has some background on you and can get inside your private “online” space and steal, manipulate or tamper with your data.
With new technologies, it is a piece of cake for hackers to crack your passwords with the help of only a sliver of your personal information. No matter how long your password is or how many special characters and other things you input as passwords, if your passwords have a pattern, your passwords are weak enough for them to procure.
So now, not only are the hackers more powerful but the platforms getting richer by selling your data but they are also making your data insecure since they “share” your data for better optimisation. When you upload information on online platforms, most platforms ask for permission to look into and store your data. 
We are emphasising this particular point at multiple instances because you are probably aware of the many threats that loom over your privacy online but are you aware of the fact that insider attacks are the 6th highest in number when it comes to attacks on data?

Yes, insider attacks. That means that someone from inside the organisation that provides you with online services is a black hat hacker and indulges in compromising data security for personal gains. Online platforms store a lot of confidential information about businesses and sensitive and personal information about an individual which are all open to access to all the individuals that are given access to the mainframe in the organisation or the teams responsible for optimisation or any entity that has permission to be behind the curtains for the working of a platform have limited or complete access to the information stored inside their servers. 

And any black hat hacker on the inside of a company can easily hacker their way through the system to the information core and successfully pull an information heist.

In today’s date, data is one of the most sought after currencies. And so it is common for companies to utilise it as payments to third parties for a better user-interface and the inclusion of more virtual widgets for their applications or websites. Though this seems innocent and justifiable, it is easily exploited. For example, the Facebook and Cambridge Analytica scandal of 2016 where Cambridge Analytica confirmed that they harvested the personal information of over 50 million US citizens so that they could build models and manipulate the choices of the potential voters.

Your data is thus, provenly insecure and pretty clearly NOT PRIVATE.

And with the current trend, it is only a matter of ‘when’ your information is compromised and not ‘if’ it is compromised.
This is why it is the need of the hour to own your data yourself. To bar any entity from coaxing you into sharing your data under the disguise of desirable offers of services. The threat is only maximised when the data is scattered because in the end how many platforms will you constantly evaluate?
Your data is insecure and scattered which should be reason enough for the ringing of the bells inside your head that indicate the oncoming apocalypse. You need to consider your options and realise whether you are ready to keep risking your data or invest and buy a vault online? Or maybe a home?
Yes, a home, a digital home that you own. This digital home can act as a safe space where you can store all your data or ‘digital assets’.
With a digital home you can not only store but rest assured as you will have absolute data privacy and security. A single space for your medical reports, your pictures, your documents, your financial papers and details and so on. You will not have to worry about anyone stalking you or eavesdropping on your conversation.

With Houm you can do all of the above and more. You can store and communicate along with creating your very own and personalised digital neighbourhood. You get your own AI butler that reports to no one but you, who will arrange all your digital assets as per your liking. You will have the opportunity to truly own a place over the internet with your own personalised address (domain).

The best part? Even Houm Technology Singapore Pvt. Ltd. cannot take a peek inside your data. 

With a digital Houm, you and your data get PRIVACY, SECURITY and OWNERSHIP without any conditions.